Design and print terminology explained

Ever had words thrown at you which are complete gobbledygook?

Sometimes we're too embarrassed to ask a simple question like 'what does than mean?'. Here at Bitingedge we like you to know everything about our business and the design world we live in...

Can you tell me what the dimensions are for standard paper sizes?

A0 - 1189 x 841 mm
A1 - 841 x 594 mm
A2 - 594 x 420 mm
A3 - 420 x 297 mm
A4 - 297 x 210 mm
A5 - 210 x 148 mm
A6 - 148 x 105 mm
A7 - 105 x 74 mm
A8 - 74 x 52 mm
A9 - 52 x 37 mm

Pantone

Colour reference charts that all designers use to specify colours to printers.

What is a proof?

A proof is a representation of the finished image before print commences.

Bleed

The part of a design that goes beyond the page boundary, so when cut to size, the ink goes to the edge of the material.

What does CMYK stand for?

Cyan, Magenta, Yellow and Black, the four colours used for full colour printing. Mixing varying percentages of these together produces a full spectrum of colour.

When you say spot colour, what do you mean?

Spot colour is a flat coloured ink which is generally used on business stationery requiring only two colours to be printed.

What does PP stand for?

It's simply an abbreviation of 'Printed Pages' which is normally used when specifying more than one side. E.g. a double sided A4 leaflet would simply be termed '2pp A4'.