Plant hire and groundworks logo

Plant hire and groundworks logo

Client brief:

Logo required for new business to include plant machinery and a bee in a hard hat!

Process:

Quickly identifying associated plant and producing companies (JCB, CAT, Komatsu etc), it was apparent that a standard colour scheme was associated with this type of product - Yellow and Black, which happened to tie in nicely with the Bee request. Though the reason for the bee was not as we first thought, e.g. busy as a..., and the colour association, but rather a nickname given to her father (the client) by his daughter whilst growing up!

Just goes to show - better to take things at face value sometimes!